The PrintStar 2011 in bronze in the category "sales packaging and displays" was awarded to the creative OoH-advertising “Big Noodle Bag” by Alb-Gold realised on advertising panels of Wall AG. With the award winning print product, the pasta producer Alb-Gold transformed City Light Poster panels of Wall AG into supersized spaetzle packages situated in Stuttgart, Ulm, Freiburg, Karlsruhe and Reutlingen. The creative OoH-campaign was realized in cooperation of Alb-Gold, the advertising agency ars publica, Staudigl-Druck and Wall AG.