History

After a Europe-wide tender process for the installation and marketing of street furniture, the Hanseatic City of Luebeck has selected Wall AG as best bidder. Wall AG will thus be partner to the city for the next 15 years.

Wall AG opens a new sales office in Frankfurt (Main). The premises are located in the heart of the city, at the prestigious address of Boersenplatz 1. The location hosts the new sales office Central Germany of Wall's sales division WallDecaux. The office will be headed by Carola Eckert.

Continuing its digital strategy for Germany, Wall AG presents the first digital outdoor advertising network on public streets in Berlin. Under the label "Premium Digital", advertising customers may, for the first time, book 20 size 18/1 digital City Light Boards (DCLB) for their OoH-campaigns.

Berlin-Mitte district office and Wall AG extend the agreement for the maintenance of the memorial for the book burning on Bebelplatz in Berlin for five years. Wall AG continues its commitment to the memorial on Bebelplatz up to 2016 and takes over the costs for the maintenance and cleaning of the memorial and for the regular replacement of the pane.

WallDecaux launches U snap, a value-added app for smartphones, on the German market. By means of image recognition technology, the app connects posters to added values on the net. The combination of the mass medium out-of-home and the growing medium online is a leading edge answer to changing user behaviour in the media sector.

Seminal success for Wall AG in the Rhine-Main area: Wiesbaden becomes a Wall marketing city.

The executive board of Wall AG takes over the operative management of JCDecaux Deutschland GmbH by means of an operation and management agreement.