“Digital Underground Berlin (DUB)” is the first comprehensive digital subway network in Germany. We have erected 75 digital screens at 25 stations. This means that all the important underground junctions in Germany’s largest public transport network will be equipped with digital CLPs in the near future.
The target group on Berlin underground trains is young; they look after their homes and are well educated (index abitur 137), find advertisements (index 169) and social media (index 120) extremely attractive and use QR codes (index 166). They are also extremely open to product innovations (index 122).2
Digital Underground Berlin offers flexible and dynamic booking opportunities, whether this involves user-generated content or spots that refer to current events.
Digital flexibility:
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Sources:
ma Plakat 2013 Update; 75 analogue sites at 23 of the 25 stations; advertising area: national; target group: 14+
² MDS, best for planning 2013 III; Bus- und Bahnfahrer in Berlin, at least on several days a week; Index: in comparison with the total population
Innovate
