Innovate
Double Impact
OOH and mobile in perfect combination
Double Impact
The mobile extension of OOH campaigns
With Double Impact advertisers and agencies will have the opportunity to enrich their Out-of-Home campaign with audience data and extend the campaign to mobile devices. The mobile campaign can be done with geofencing or audience targeting. The direct approach of smartphone users in the environment of our premium out- of-home advertising spaces makes the media mix more flexible and effective.
Geofencing
Pinpoint target groups on exact time and exact location
Geofencing enables the localized response of the entire target group within sight and walking distance of the OOH campaign. The mobile ads have the option of targeting users within specific distances to the POS and times.
Audience Targeting
A new form of advertising relevance
The Audience Targeting considers the different districts of every advertising space. For example: Bus shelter stops with an advertising space in close vicinity to selected residential areas. For the first time advertisers are able to consider the characteristics of their target group. The Audience targeting abilities include socio-demographics, location-based context, event data, interests and product preferences. WallDecaux is able to fully optimize out-of-home campaigns for precise audiences on mobile devices, creating a multi-channel experience and increasing ad effectiveness while maximizing ROI.
adsquare
adsquare is Europe’s leading platform for Mobile Audience Targeting. The company leverages consumers’ current location for programmatic advertising and helps advertisers and agencies to pinpoint their target group in the right moment to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, adsquare offers clients access to premium audiences and attributes at scale. adsquare is an official AppNexus data partner, thereby accessible for any buyer on the AppNexus platform enriching inventory from global supply sources such as MoPub, Smaato, PubMatic and others. The platform works completely without cookies and has been awarded the ePrivacyseal for complying with strict European data protection laws. For more information visit http://www.adsquare.com
Splicky
Advertisers without their own media planning capabilies have the opportunity to use the advertising platform Splicky, which specializes in mobile marketing. The add booking system automatically proceeds in real time.