Innovate
GRPNet Germany
Facts
- 51% of the world’s population lives in metropolitan areas
- 63% of Germany’s population lives in urban areas
- 90% of the population is active outside the home each day
Urban magnetism
Over half of the world’s population is urban – and in Germany, this figure is over 60%. In order to effectively communicate with customers, a strong presence in cities is thus an absolute must.
When you book our GRPNet advertising network, your advertising message is seen in all German metropoles with over one million inhabitants – as well as in 26 additional cities with over 100,000 residents. With a total of 5,550 City Light Posters in the GRPNet network, you’re always in close proximity to your target customers – in prime urban locations!
Mobile customer segments
Germany’s population has never been more mobile. Compared to just a few decades ago, the average German now spends twice as much time outside the home – some 84 minutes each day. Increasing mobility is a megatrend, driven in part by technological developments: Mobile devices such as smartphones make it easier than ever before to live life on the go.
The GRPNet advertising network from WallDecaux taps into this trend: Our new City Light Poster portfolio brings your advertising message directly to customers – around the clock and across the country.
GRPNet and GRP-Net+
GRPNet 1200/600 & GRP-Net+ in all WallDecaux cities with at least 100,000 residents
