GRP-Net 1200
|
GRP-Net 600
|
More residents, more media, more advertising impact. WallDecaux has optimised the number of advertising spaces to deliver a competitive advertising impact. The company has done this in order to adapt the new GRP-Net, which is available throughout Germany, as precisely as possible to the advertising impact required and the general conditions in each city.
Different GRP levels have been defined for different advertising goals in the cities, especially for the target groups relevant to the advertising.
The PLUS stands for using CLPs in shopping centres in the GRP-Net cities. As a result, the PLUS represents additional contacts directly at the point of sale.