Wall AG sustains its growth momentum: For 2011, the Berlin based outdoor advertiser and street furniture specialist reported a strong revenue increase both in the German as in the Turkish market. Moreover, Wall AG has won last year's tenders for advertising rights in Wiesbaden and Luebeck. Not least, the company's digital portfolio was substantially expanded: In the summer of 2011, Wall AG inaugurated the first network of digital advertising displays on public streets in Berlin. These results show a positive impact on employee numbers: Over the last five years, the company has grown its workforce by nearly 60 percent.

Daniel Wall, Chief Executive Officer of Wall AG: "We had declared 2011 our year of growth, and we have achieved this ambitious goal. We succeeded in winning two important tenders in Germany: Wiesbaden and Luebeck. In our first year as a national marketer under the brand WallDecaux Premium Outdoor Sales, we have successfully positioned ourselves in the German advertising market. We have set the course to become Germany's number 1 in outdoor advertising in the middle term."

The integration process between Wall AG and JCDecaux Deutschland GmbH, which was started in 2010, was completed by the end of 2011. Already by January 2011, the executive board of Wall AG took over the management of JCDecaux Deutschland GmbH and thus full responsibility for JCDecaux Group's German business operations. The brand name Wall stands for the Group's growth-brand both in the German as in the Turkish market.

The positive development of Wall AG is also reflected by rising employee numbers. All in all, the company has increased its workforce by 58 percent over the last five years. Thus, 285 new jobs were created: 174 of them in Germany, with the majority (122 jobs) in Berlin and Brandenburg.

Wall-Group: Key Facts

• International street furniture supplier and outdoor advertiser in Germany and Turkey, in more than 50 metropolises and cities, amongst others in Berlin, Budapest, Duesseldorf and Istanbul


• Part of the international JC Decaux cooperation – the number one in outdoor advertising worldwide


• Innovative street furniture in highest quality design; more than 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Single-source production, cleaning and maintenance guarantee highest quality standards


• Intelligent outdoor advertising on more than 93,100 high profile advertising spaces, including 6,484 advertising spaces on means of transportation such as tramways, busses, underground trains and trucks


• Sales division WallDecaux Premium Outdoor Sales with five regional sales-offices in Germany ensures national marketing competence


• Largest national provider of City Light Poster (CLP) format advertising displays in Germany


• Marketing-portfolio in Germany: analogue and digital advertising displays in 37 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale International Film Festival, Smartphone-App U snap, bluespot, RollAd truck advertising medium, as well as transit advertising in Berlin, including all underground stations


• Number of employees: 764 (as at December 31, 2011)