With a net turnover of 31.2 euros, revenues of street furniture provider and outdoor advertiser Wall AG will in the 4th quarter of 2009 reach previous year's level. As bookings for the current month already amount to about 12.6 m. euros, it will be the most successful December in the company's history.

While, under the impression of the current financial and economical crisis, Wall AG had, by the middle of the year, expected a 10% decrease of revenues compared to 2008, due to the successful 4th quarter the company's turnover will in fact only decrease by one digit.

"We have taken the crisis as an opportunity and have thoroughly adjusted our advertising nets, our marketing concepts and our services to market demands", Daniel Wall, Chief Executive Officer of Wall AG, explains. "Now it pays off that we offer premium quality advertising spaces to our customers. During the recession, many advertising customers have realised the advantages of poster advertising and have increasingly taken recourse to this medium for their image- or sales promotion campaigns. We are confident that, by the end of the year, we will be number one in our peer group of outdoor advertisers."

Notwithstanding the pressure of the crisis, revenues of DIE DRAUSSENWERBER, a 100% subsidiary of Wall AG active in the Berlin local market, reached the preceding year's level while the company could even slightly increase its turnover from permanent advertising and signboards on public land and property and on the German capital's public transport premises. In 2009, the local outdoor advertiser strengthened its sales team and extended its marketing activities to Berlin's economically powerful community of German-Turkish companies. From 2010 on, the subsidiary's media portfolio will include transport indoor advertising inside busses, tramways and underground trains. Furthermore DIE DRAUSSENWERBER provides attractive backlit lamppost advertising.

In the forthcoming year, Wall AG is going to strengthen its position in the German outdoor advertising markets by means of new digital media. After starting off the marketing of 800 flatscreens in September 2009, the company is heading towards a further highlight: In spring, all poster advertising spaces in Berlin's central underground station Friedrichstrasse will be replaced by digital displays. Thus, Berlin Friedrichstrasse will become Germany's first fully digitalised underground station.

With the erection of 25 City-Light-columns in Muenster, the backlit 8/1 advertising format will for the first time be available in the Westphalian metropolis, starting from January 1, 2010. Furthermore, the set up of 50 bus stop shelters and 111 city information units with premium advertising spaces, which are marketed in city-wide nets, will be completed by the end of 2009. The furnishing of the West German city with modern street furniture from design line 'Muenster' will be continued in the forthcoming year. Wall AG thus lives up to its claim as a premium provider, investing millions to comprehensively renew the city's advertising spaces, to optimize existing advertising locations and to create new ones.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 mill.; number of employees: 717