"Big is beautiful" rings true from now on, thanks to Wall AG's new large formats. The elegant bulletins guarantee for a state-of-the-art presentation of large format posters. At Freiburg im Breisgau outdoor advertiser Wall AG installed 17 of its bulletins which recommend themselves to advertisers by their location on highly frequented arterial roads. The creative brains of internationally renowned architecture and design agency IONDESIGN, which also created Wall AG's office building at Freiburg, are responsible for the design of the distinguished large formats. A mount of silver aluminium and black acrylic glass assures a focused staging of advertising messages. Posters are evenly illuminated top down by a lighting system integrated in the mount, thus calling attention to their messages by day and night.

"Advertisers aiming at high attention for their messages by means of large formats will be delighted about our illuminated 18/1-bulletins." Stephan von Wrede, managing director of sales and marketing points out. "From now on, large formats will no longer be looked upon as the 'wall-flowers', but as highlights of outdoor advertising campaigns."