Berlin Friedrichstrasse underground station is becoming the showcase for a new form of digital outdoor advertising. From June 1, 2011 onwards, BILD, Europe's biggest daily newspaper, promotes its multimedia news on Wall AG's digital advertising spaces as an exclusive content-partner. Travellers view up-to-date content from the BILD iPad-App on 12 digital City Light Boards situated on the walls behind the tracks. As on the iPad, the animation shows a finger that sweeps over the BILD front page, enlarging chosen articles. Under the slogan "Never has your seatmate been more envious of your newspaper", the 30-second spots are screened every ten minutes as part of the infotainment-program of Wall AG. With this project, Europe's biggest daily paper breaks new ground in digital outdoor advertising and demonstrates how news can be told and lived multimedially today.

Christian Vogel, Head of Digital Innovation of Wall AG: "Digital outdoor advertising has an enormous potential for convergence with other digital media channels. The BILD iPad-App animation is the first iPad related outdoor advertisement which receives its content live from an Apple-App. As the quality of content for smartphones and tablets gets higher and higher, this is a hotbed of creativity for outdoor advertising campaigns. We are very open to new ideas."

Friedrichstrasse underground station, situated at the heart of the German capital, is an advertising location of the future. With 26 digital advertising spaces, 14 digital City Light Poster showcases (d-CLP) at the accesses to the platform and 12 digital City Light Boards (d-CLB) on the walls behind the tracks, Wall AG, since July 2010, offers a unique environment for brandscaping the public space. In addition, two bluespot terminals on the platform provide interactive possibilities. Friedrichstrasse underground station is the first underground station worldwide exclusively equipped with digital advertising media.

Wall-Group: Key Facts

• International street furniture supplier and outdoor advertiser in four countries and more than 50 metropolises and cities, amongst others in Berlin, Budapest, Duesseldorf, Istanbul and Sofia


• Part of the international JC Decaux cooperation – the number one in outdoor advertising worldwide


• Innovative street furniture in highest quality design; 31 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Single-source production, cleaning and maintenance guarantee highest quality standards


• Intelligent outdoor advertising on about 65,000 high profile advertising spaces, including 6,505 advertising spaces on means of transportation such as tramways, busses, underground trains and trucks


• Sales division WallDecaux Premium Outdoor Sales with four regional sales-offices in Germany ensures national marketing competence


• Largest national provider of City Light Poster (CLP) format advertising displays in Germany


• Marketing-portfolio in Germany: analogue and digital advertising displays in 36 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale International Film Festival, bluespot, RollAd truck advertising medium, as well as transit advertising in Berlin, including all underground stations


• Number of employees: 753 (as at December 31, 2010)