From now on, the bluespot terminal fits into every pocket. The new innovative companion developed by Wall AG has been named bluespot mobile. With one glance at an internet enabled cell phone, it is now possible to collect information about restaurants, shopping facilities or movie times. Furthermore, the locations of barrier-free Wall-city-toilets are indicated. Easy-to-use, clearly arranged and cost-free, the new service, launched by outdoor advertiser and street furniture provider Wall, offers a handy assistance which helps to make the most out of one's leisure time. The mobile web portal is accessible via www. bluespot.de.

With one additional touch, owners of an iPhone gain access to a further bluespot service: The new App which is available cost-free in the App-Store, calculates the distance to objects of interest with meter precision. Want to go to the movies? bluespot offers quick and easy help in spotting the latest cinema releases. In addition, it provides information on the chosen movie and indicates theatres in the neighbourhood, thus pointing out the quickest route to a splendid evening. Even for a drink after the show, the mobile web portal has a host of ideas in store. Your favourite spot is not listed? Just use the feedback window to send your suggestion to the online editors.

"bluespot mobile makes interesting city-information available everywhere and for everybody", Daniel Wall, Chief Executive Officer of Wall AG, explains. "We are proud to be the first outdoor advertiser to offer this innovative and comprehensive service. With the new applications, we have succeeded in adapting our media portfolio even more precisely to the demands of our target group. Furthermore, we have opened up a new and attractive distribution channel for digital advertising formats."

But the innovative mobile portal not only offers a surplus for cell phone users. Retailers in Berlin, Dortmund, Duesseldorf, Freiburg/Breisgau, Karlsruhe, Muenster and Potsdam profit from the innovative platform as well. On bluespot mobile it is easy to set up a homepage for a café, restaurant or bicycle rental station at low cost. Thus, by means of the new bluespot software, potential customers can be addressed everywhere.

bluespot mobile is an extension of the terminals installed by Wall AG in seven bluespot-cities. These cost-free information terminals offer easy internet access, a multitude of city related information and a telephone.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 mill.; number of employees: 717