The Berlin Senator for Economics Harald Wolf and the Borough Mayor Konrad Birkholz opened the Headquarters of the new marketing centre for outdoor advertising in Berlin-Spandau today together with Daniel Wall, Chairman of the Wall AG Board, and Dr. Marc Bieling, Managing Director of DIE DRAUSSENWERBER GmbH,.

The DRAUSSENWERBER GmbH, a subsidiary of Wall AG, started business at the beginning of the year and is now moving into the newly modernised former Spandau headquarters of Wall AG. The newly founded company offers its clients inexpensive access to poster and campaign advertising. The portfolio comprises some 3,000 advertising carriers with 40,000 poster surfaces on Litfass advertising pillars, bus and tram shelters as well as 1,000 surfaces for permanent and informational advertising at the Berlin underground stations, on more than 4,500 post signs and advertising surfaces on stair steps and bridges.

The range of services provided by the DRAUSSENWERBER company represents an ideal addition to the adveritsing carriers of the City-Light poster and large-size formats marketed by Wall AG.

“With the help of this new subsidiary, we offer a compentent and powerful marketing centre for inexpensive outdoor advertising in Berlin to clients from the arts, culture and the retail trade”, said Daniel Wall, Chairman of the Wall AG Board. “The very varied product portfolio of the DRAUSSENWERBER company, its top advertising locations and a convincing value for money form an attractive alternative to other types of media for the advertising clients.“

DRAUSSENWERBER represent a new generation of bill-sticking: interactive media marketing enables the direct communication between the advertisers and the target groups. Availing of so-called coupon posters, passers-by may download offers for events and bargains free of charge to their mobile phone, using a text-message code. This is how local outdoor advertising is connected with the interactive bluespot customer and city information system as well as poster-to-mobile.

More than 50 expereinced and highly-motivated members of staff from the areas of sales, bill-sticking, assembly and construction planning are now working under the leadership of Dr. Marc Bieling. The business economicst has been working with Wall AG since 2005 and was appointed the Managing Director of the new subsidiary.

Key-Facts for DIE DRAUSSENWERBER GmbH:

• Local outdoor advertising specialist in Berlin. The 100 percent subsidiary of Wall AG provides a variety of offers at attractive conditions as an alternative to other media types of media



• Poster and campaign advertising on some 3,000 advertising carriers with up to 40,000 poster surfaces of the formats A1 and A0



• Permanent and informational advertising on 1,000 advertising surfaces at all Berlin underground stations, on stair steps and bridges as well as on more than 4,500 post signs



• Combining classic advertising media with digital outdoor advertising



• City information entries at approximately 70 bluespot terminals in the Berlin inner city area



• More than 50 members of staff in Berlin-Spandau



• www.draussenwerber.de

Wall AG
Beate Stoffers
Press Officer

phone: 030-33899-381
fax: 030-33899-168
mobile: 0170 781 53 06
e-mail: presse@wall.de