With immediate effect, Wall AG enters a strategic marketing cooperation with ECE flatmedia GmbH, a leading provider of brand communication and digital marketing at the point of sale. From now on, Wall AG exclusively markets about 800 digital flatscreens in 40 shopping-centres in Hamburg, Cologne, Frankfurt/Main, Munich, Berlin, Dresden, Leipzig and other cities. Thus, for the first time advertising customers of Wall AG's ShoppingNet may expand poster advertising campaigns by adding digital advertising spaces.

ECE flatmedia's digital flatscreens can be booked locally, regionally or nationwide. Weekly, the nationwide unique flatscreen-network reaches about 8 million customers immediately in the purchase decision process. In addition, the combined booking of poster advertising in Wall AG's ShoppingNet and digital flatscreens in shopping-centres ensures a strong advertising impact.

Manifold possibilities of visual presentation provide an emotionally appealing stage for brands and products by means of moving images, reaching consumers who are ready to buy directly at the point of sale. Locally as well as regionally or nationwide: targeted presentation and easy exchange of content make the medium cost-efficient as well as effective.

"By including digital flatscreens in shopping centres in our media portfolio, we are strengthening our position in the outdoor advertising market. Just in time for the Christmas trade, we are offering our customers the opportunity to expand classical poster advertising campaigns in our ShoppingNet by adding digital advertising spaces immediately at the point of sale", Daniel Wall, Chief Executive Officer of Wall AG, explains.

The individual screen control permits to exchange content within minutes and offers advertising customers maximum flexibility in their media planning. Furthermore, the integration of advertising messages into a mix of news, centre-information and entertainment guarantees high attention levels from centre visitors.

Oliver Poppelbaum, managing director of ECE flatmedia GmbH: "With Wall AG we are convinced to have found the best possible partner to respond to market demands for intelligent and efficient communication. This partnership significantly strengthens the market for digital out-of-home communication."

Key Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in seven countries and more than 50 cities,
  amongst others Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 66,000 advertising spaces with highest frequencies of exposure, and on around 6,512 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 m.; number of employees: 739