Successful start for the year: Wall AG closes the 1st quarter of 2010 with net advertising proceeds of about 19.4 m euros for the German market. This amounts to a net growth of 15.3 percent compared to the 1st quarter of the previous year. The positive trend, already under way in the 4th quarter of 2009, is thus continued. December 2009 was the most successful December in the company's history. But, for the year as a whole, Berlin based outdoor advertiser and street furniture provider Wall AG could not escape the overall negative trend in the advertising industry. As a result, the adjusted turnover 2009 shows a one-digit decrease of about 8 percent.

Daniel Wall, Chief Executive Officer of Wall AG, reads the figures as a confirmation of his company's marketing strategy: "With our performance, we have secured a very positive position in our field of competitors. Our decision not to enter into excessive discount battles has proven to be efficient. With our core competence the CLP-format we have achieved a two-digit turnover growth of about 13 percent. Furthermore, there is a growing demand for creative advertising solutions, and we had very favourable feedback for our new media, already before their market launch. Not least our new medium RollAd – as we have only recently reported – shows a very positive development."

Next to the CLP-format, turnover figures have significantly risen for backlit poster-pillars as well as in Wall AG's AirportNet. The majority of bookings came from the retail industry (electronics, clothing), telecommunication and financial services.

Wall AG is comfortable with a growth of 11 percent in the Berlin market, but at present performs outstandingly in the federal state of North Rhine-Westphalia. In this in-company competition, the Westphalian university town of Muenster emerges as the clear winner. Here, Wall AG could convince with its new media portfolio, installed since the previous year, and realize a growth of 66 percent. Daniel Wall: "It now becomes obvious that advertising customers return to quality media. This holds true not only for Muenster but for all sales-regions. As a premium provider, we can perfectly comply with this kind of demand." A solid two-digit growth was also realized in Duesseldorf and Dortmund.

DIE DRAUSSENWERBER, specialists for local outdoor advertising in Berlin, closed the 1st quarter of 2010 with a substantial 20 percent increase in net proceeds. In the German capital, the 100 percent subsidiary of Wall AG has successfully established itself as an attractive counterpart to classical local advertising media like advertising journals and radio stations.

But not only in the German market has Wall AG succeeded to score. In September 2009, the new headquarters of subsidiary Wall Turkey were inaugurated in Istanbul. With a 39.3 percent increase in turnover compared to the 1st quarter of the previous year, Wall is clearly on the road to success in its most important foreign market.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2009: € 102.7 mill.; number of employees: 717