09/19/2008 | Company

Wall-Group to Expand in Turkey

New branches in Izmir and Bodrum

Wall-Group, international street furniture supplier and outdoor advertiser, celebrates the opening of two new branches in Turkey. Local sales- and service-units with more than 50 employees are established in Izmir and Bodrum. Thus Wall-Group is further strengthening its already excellent position in the Turkish market.

More than ten years ago, Wall AG took up business in Turkey, being the first German outdoor advertiser to enter into contract with the city of Istanbul. At the beginning of 2008, Wall-Group significantly consolidated its position as a leading force in the Turkish market by acquiring a 90 per cent stake in Turkish outdoor advertiser Era Outdoor. Wall AG's 100 per cent subsidiary Wall Sehir Dizayni ve Ticaret Ltd.Sti markets more than 10.200 advertising spaces in 51 cities, and is present in all main tourist areas at the Aegean coast. Its portfolio includes poster advertising spaces at bus-shelters and City-Toilets, city information panels as well as City Light Boards with scrolling technique.

"With new branches in Izmir and Bodrum, we are consolidating our position in Turkey." Daniel Wall, Chief Executive Officer of Wall AG, points out. "By setting up additional sales- and service-points, we ensure highest quality of service for advertisers."

With its Izmir and Bodrum offices, Wall-Group stays focused on quality as well as expansion in the fast-growing Turkish market. The new branches are part of Wall-Group's overall strategy: "The link between Istanbul, Turkey's leading industrial, commercial and cultural centre and the country's most popular tourist destinations will prove highly attractive to Turkish as well as international customers. Here, we aim at setting new standards by virtue of Wall-Group's renowned quality philosophy." Daniel Wall explains.

Wall Group: Key-Facts

  • International street furniture supplier and outdoor advertiser in six countries and more than 50 cities, amongst others Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia

  • Innovative street furniture in highest-quality design; 28 different design-lines

  • Made to measure solutions provided by in-house research and development unit

  • Production, maintenance and cleaning from one single source ensure highest quality standards

  • Intelligent outdoor advertising on 54.000 advertising spaces with highest frequencies of exposure, and on 3.110 means of transportation such as tramways, busses, underground trains and trucks

  • National and international sales team with 10 sales-offices, providing outstanding marketing expertise

  • Marketing-portfolio in Germany: 26 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival, bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations

  • Owner operated, medium sized enterprise; majority of shares family owned; turnover 2007: 152, 4 m. euro; number of employees: 691

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Frauke Bank

Head of Corporate Communication
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