Following the advertising industry summit "Frankfurter Plakattag", international outdoor advertiser and street furniture provider Wall AG and advertising agency Jung von Matt/Spree GmbH yesterday received the prestigious Out-of-Home Award 2009 for the year's most innovative outdoor advertising campaign. The award winning creative campaign "It happens when nobody's looking" for customer Amnesty International was effectuated by means of a flatscreen and a face tracking sensor of Vis-à-pix GmbH in a City Light Poster showcase provided by Wall AG.

It happens when nobody's looking . . . While you are waiting for the bus. As credibly close as this, passers-by experience the message in front of the face tracking showcase. You are standing in a bus stop shelter, looking at the advertising display. On the screen, a couple is embracing each other – nothing extraordinary. The caption says: "It happens when nobody's looking". Now you look the other way – everything is quite normal. Precisely in this moment it happens. The man raises his arm against the woman and beats her: a scene of domestic violence unfolds. The face tracking sensor integrated in the interactive advertising showcase recognizes the movement of the viewer and reacts with a screen change. Advertising customers as well as the industry were impressed by this innovative solution which literally confirms that success is in the eye of the beholder.

Daniel Wall, Chief Executive Officer of Wall AG, expressed his satisfaction about the award: "It is our company's aim to provide advertising customers with outstanding solutions, using state-of-the-art techniques to attract highest public attention". The Out-of-Home Award, presented by the advertising industry news medium HORIZONT to the best outdoor advertising campaigns, is the fifth award Wall AG has won for its face tracking installation.

This year, Wall AG has already received the commercial marketing association's newly created POPAI D-A-CH Digital Signage Award 2009 for the "best interactive solution"; the silver lion of the Cannes Lions Festival, one of the most illustrious events of the advertising industry worldwide; the bronze nail, awarded by the Art Directors Club of Germany e. V. as well as the special "Digital Signage Best Practice Award" of the leading international trade fair for visual communication, viscom 2009.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 mill.; number of employees: 717