An impressive stage for "First Class" advertising campaigns is created by Wall AG's premium advertising spaces at Leipzig Central Station. At the "gateway to the world" of the vibrant congress and trade-fair city, outdoor advertiser Wall AG markets backlit City Light Poster-displays and special advertising spaces in more then 90 top locations.

Leipzig Central Station has about 150.000 visitors daily. Its "Promenades" with more than 140 shops on 30.000 square metres invite passers-by to shop and stroll around. In this lively surroundings 58 backlit City Light Poster-displays as well as banners, flags, and permanent backlit advertising displays guarantee for highest frequencies of exposure. An outstanding advertising highlight is the row of 24 CLP displays, integrated into the arcs of the transverse platform. Synchronised scrolling technique makes it possible to change poster displays simultaneously across the full width of the platform – thus creating an arresting spectacle that keeps all eyes on advertising messages.

"In addition to their function as transportation hubs and transit spaces, train stations are transformed by shops, cafés and restaurants into areas, where travellers and visitors feel comfortable to stay", Stephan Wrede, Wall AG's Managing Director of Sales and Marketing explains. "Exposure in such surroundings is highly attractive to advertisers, since customers are addressed directly at the point of sale. Here, advertising messages are immediately taken in as recommendations to buy. National customers show a growing interest in our CLP advertising spaces, while the demand of regional customers is centred mainly on our special advertising spaces."

In addition to the company's city-networks, Wall AG, through cooperation with ECE-Group, is contract partner to more than 40 shopping-centres nationwide – amongst them the "Leipziger Promenaden" at Leipzig Central Station. Since 2002, outdoor advertiser Wall AG markets poster advertising spaces and special advertising displays in this location. City Light Poster displays are marketed on a weekly schedule, while banners, flags and permanent backlit advertising spaces are available on a monthly or yearly basis.

Wall Group: Key-Facts

• International supplier of street furniture and outdoor advertising in six countries and more than 50 cities, amongst others Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia.

• Innovative street furniture in highest-quality design; 27 different design-lines.

• Made to measure solutions provided by our research and development unit.

• Production, maintenance and cleaning from one single source ensure highest quality standards

• Intelligent outdoor advertising on 52.000 advertising spaces with highest frequencies of exposure, and on 3.400 means of transportation such as tramways, busses, underground trains and trucks.

• A national and international sales-team with 10 sales-offices, providing outstanding marketing expertise

• Marketing-portfolio in Germany: 26 cities, AirportNet, ShoppingNet, Leipzig Main Station, Berlinale Film-Festival, bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations.

• Owner operated, medium sized enterprise; majority of shares family owned; turnover 2007: 152, 4 m. euro; number of employees: 653.