Even a loo can be turned into a design highlight. This was proven by the most recent prize awarded to Wall AG’s most modern WC Centre: the underground toilet facilities at Berlin Alexanderplatz received the coveted iF communication design award 2008 in the category of Corporate Architecture.

The company refurbished and modernised the central underground toilet facilities for about EUR 750,000. The reopening took place in August 2007, attended by Berlin’s Governing Mayor Klaus Wowereit.
The renowned design and architectural practice IONDESIGN, which Wall AG has been cooperating successfully with for 10 years now, was entrusted with the aesthetic design of the facility. The iF awards rank among the most important design prizes of today. They confirm a successful result of design services rendered in an economic context.

"Restroom facilities are public city furniture. That means, in terms of quality and design, they have to be guided by the needs of the users and blend in with the surrounding cityscape", said Daniel Wall, Chairman of the Wall AG Board. "We transformed the formerly inhospitable public toilet at Alexanderplatz into a space of light, which has now earned its respective award."

Clear proportions and contrasts of light and dark define the WC Centre. Anthracite stoneware floors, a white mosaic of tiles, glass surfaces and mirrors provide for an aesthetic appeal and a pleasing atmosphere.
A lift made of white glass transports the disabled and people with prams downstairs comfortably.

Key-Facts for the Wall-Group:

• International street furniture and outdoor advertising company in six countries and more than 50 metropolises and big cities, i.a. in Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia



• Innovative street furniture with top quality design,
  26 different design lines



• Tailor-made solutions
  created by our own research and development centre



• Premium quality level through own production, maintenance and cleaning service



• Intelligent outdoor advertising on 52,000 highly attractive poster locations and in 3,400 transport vehicles, such as trams, buses, underground trains and trucks



• High marketing competence through national and international sales teams in 10 sales offices



• National marketing portfolio in Germany: 26 major cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale film festival, bluespot, RollAd on highways and transport media in Berlin incl. all underground stations



• Medium-sized company run by the family as majority owner, sales in 2007: € 152.4 mill., employees: 653

Wall AG
Beate Stoffers
Press Officer

phone: 030-33899-381
fax: 030-33899-168
mobile: 0170 781 53 06
e-mail: presse@wall.de