The Wall Group, a leading international specialist in street furniture and outdoor advertising, can look back on another most successful year. At today's annual press conference in Berlin Daniel Wall, the Group Chairman of the Board, presented the figures for financial year 2007, which reflect an improvement over the previous year in all aspects. Daniel Wall also presented the company Board of Directors, which had been enlarged in January 2008.

Last year the gross sales revenue of the Group increased by 14.1% to reach a total of € 152.4 mill. The consolidated net sales in Germany amounted to € 106.2 mill. This was the first time that turnover in Germany exceeded the line of € 100 mill. The increase of 52.9% over the previous year makes WALL AG the clear no. 2 in the German market.

The Group EBITDA also grew strongly by 9.4% to reach € 32.4 mill. The EBITDA margin is 27.5%. The share of EBITDA generated in Germany is 83%.

The Group generated an operating cash flow of € 23.0 mill.

The investment in fixed assets amounted to € 16.2 mill., the main area being street furniture for implementing existing projects.

The balance sheet sum increased to € 196.4 mill. following € 107.6 mill. in the previous year. The Group's equity value is € 83.4 mill., with the equity ratio of 42.6% allowing room for manoeuvre to generate further growth.

Last year the number of the company's employees grew from 592 to 608, the current number being 653.

The excellent business result is based on the strong market position in Germany and on the extraordinary performance of the Turkish subsidiary. At the same time this development has shown that the company's consistent focus on quality is right. The combination of prime locations, high quality product design and regular cleaning and maintenance work is what has ensured success. 'This positive result confirms our decision to continue on the road that we have taken. Our long-term quality strategy and the acquisition of meaningful market share have had a positive effect and make us look into the future with new plans', says Daniel Wall.

The asset swap last May has created a new structure within the Group. Following the integration measures and further investment steps Wall is now a full-range, full service provider in the outdoor advertising market. The integration year 2007 reflected the effects of the asset swap.

Outlook into 2008

The new leadership team of Wall will continue to expand the company in Germany and abroad. In the domestic market Wall is a bidder in tenders in Stuttgart, Münster, Bielefeld, Erlangen, Göttingen, Wolfsburg, Darmstadt, and Solingen. In the international field the company intends to focus on reinforcing its support for the subsidiary companies in Turkey, Bulgaria, Hungary and Romania. Furthermore there are plans to start activities in two more countries. Besides competing for a number of cities the company also considers the acquisition of interest in further enterprises.

The quality campaign to be continued in 2008 focuses on modernising the advertising locations in Berlin and on step-by-step digitisation of the outdoor advertising facilities in the underground stations of the German capital. A major part of the investment will go into the new subsidiary DIE DRAUSSENWERBER GmbH for modernising the advertising columns by furnishing them with a patented roof collar.

Wall has acquired an interest in trans-marketing GmbH with the intention of working the almost virgin market of motorway advertising.

Key-Facts for the Wall-Group:

• International street furniture and outdoor advertising company in six countries and more than 50 metropolises and big cities, i.a. in Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia



• Innovative street furniture with top quality design,
  26 different design lines



• Tailor-made solutions
  created by our own research and development centre



• Premium quality level through own production, maintenance and cleaning service



• Intelligent outdoor advertising on 52,000 highly attractive poster locations and in 3,400 transport vehicles, such as trams, buses, underground trains and trucks



• High marketing competence through national and international sales teams in 10 sales offices



• National marketing portfolio in Germany: 26 major cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale film festival, bluespot, RollAd on highways and transport media in Berlin incl. all underground stations



• Medium-sized company run by the family as majority owner, sales in 2007: € 152.4 mill., employees: 653

The financial year 2007

Wall AG bought the Berlin outdoor advertising company VVR Decaux GmbH and the Düsseldorf-based Georg Zacharias GmbH, thus acquiring important market share and becoming a full-range, complete service provider. The outdoor advertising company is the exclusive partner for public transport advertising of the German capital, managing advertising spaces on the means of transport in Europe's largest local public transport network. The product portfolio further includes lantern pole panels, bridge banners, stairs and about 3,000 advertising columns.

After winning a tender Wall AG was given the right to market City Light Boards on the premises of Düsseldorf International airport. Thus the company extended its marketing co-operation scheme in the field of traditional outdoor advertising media that it had started in 2003.

Wall installed more than 70 new pieces of street furniture in Karlsruhe. Besides showcases in the City Light Poster format the city also got ten electronic Intelligent Series city information stations (design: GK Sekkei). Thus Karlsruhe has become the fifth bluespot city in Germany.

In Berlin's Schlossplatz square and in Spandau citadel Wall AG installed its innovative product, timescope. The navigation unit allows users to directly compare the live image with various historic views of the sites.

Klaus Wowereit, the Governing Mayor of Berlin, was present when Wall AG opened the most modern toilet centre of the capital in famous Alexanderplatz square. The underground facility that was redeveloped and modernised for about € 750,000 is accessible for wheelchair users.

In co-operation with Berlin Cleaning Service (BSR) and with the districts of Charlottenburg-Wilmersdorf and Tempelhof-Schöneberg Wall AG set up Dog Service, a dog dirt disposal system. In September 2008 there will be talks on expanding the Dog Service system.

Wall has acquired 90% of the shares of the Turkish outdoor advertising company Era Outdoor with effect on January 01, 2008. The Istanbul-based company has been successful in the Turkish advertising market for 30 years and holds contracts with 46 towns and cities. By acquiring Era Outdoor Wall AG has strengthened its good position in the high-growth advertising market in Turkey.

Wall AG has acquired 25.1% of the company shares in trans-marketing GmbH with effect from the beginning of 2008, thus opening up a niche in the highly competitive advertising market which Wall will expand nationally. trans-marketing GmbH, a service provider for innovative advertising on trucks, successfully markets RollAdTM, a cost-efficient advertising format on trucks that allows flexible booking.

Wall AG
Beate Stoffers
Press Officer

phone: 030-33899-381
fax: 030-33899-168
mobile: 0170 781 53 06
e-mail: presse@wall.de