JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its Mexican subsidiary, JCDecaux Out Of Home Mexico, S.A. de C.V., a joint venture with América Móvil, has been selected for the design, installation, management, maintenance and advertising operation of the 125 bus shelters Line 7 of Metrobús, the Bus Rapid Transit system in Mexico City.

JCDecaux has devised and developed modular street furniture that can be adapted to the 125 stations that are currently being installed over the two stretches of the line, from “Indios Verdes” until Santa Fe, passing through the famous Paseo de la Reforma.

With 100,000 passengers per day, Metrobús Line 7 will help ease traffic in the city centre and reduce travel times by up to 35%, thanks to a large number of interchanges with other Metrobús lines and the metro system.

The new stations have been designed by Lance Wyman, the famous designer who created the 1968 Olympic Games logo and the city’s metro map, and whose ground-breaking pictograms were the forerunners of modern graphic trends around Mexico.

Tasteful, innovative and respectful of the urban heritage of the Paseo de la Reforma, the capital city’s historic avenue was inspired by the wider European boulevards and home to many major Mexican companies and institutions. It hosts the 125 street furniture which have been designed to shelter passengers and provide them with useful services and information, such as bus arrival times and street maps for pedestrians. The bus shelters also have USB ports, as well as – a first in Latin America – state-of-the-art LCD interactive information screens.

It was important for the design to reflect Mexico City’s urban environment: the vertical structures, advertising hoardings and benches contain references to the letters M and X from Lance Wyman’s metro map, and intuitive signage uses his famous icons.

In line with JCDecaux’s business model, the bus shelters are financed by 2m² fixed, scrolling and digital billboards, comprising a 897 premium commercial panels offer on one of Mexico’s most prestigious avenues, where a digital network unique to Latin America enables advertisers and their brands to reach the most sought-after audience in the country. These new ad spaces complement the 10 000 panels of street furniture already marketed by JCDecaux in 15 Mexican cities, 17 shopping centres and 3 300 large format advertising operated by the Group under the Vendor brand all over Mexico.

Key Figures for the Group:

• 2016 revenue: €3,393m; H1 2017 revenue: €1,641m


• JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index


• JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes


• N°1 worldwide in street furniture (559,070 advertising panels)


• N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)


• N°1 in Europe for billboards (169,860 advertising panels)


• N°1 in outdoor advertising in Europe (721,130 advertising panels)


• N°1 in outdoor advertising in the Asia-Pacific region (219,310 advertising panels)
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• N°1 in outdoor advertising in Latin America (70,680 advertising panels)


• N°1 in outdoor advertising in Africa (29,820 advertising panels)


• N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)


• N°1 worldwide for self-service bicycle hire: pioneer in eco-friendly mobility


• 1,117,890 advertising panels in more than 75 countries


• Present in 4,280 cities with more than 10,000 inhabitants


• Daily audience: more than 410 million people


• 13,030 employees