JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and leader in self-service bike sharing announced today that the city of Stockholm (population 950,000) has awarded JCDecaux Sweden following a competitive tender the contract for bike sharing funded by advertising street furniture starting in April 2018.
This contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience. These hybrid electric bikes with a removable battery will enable residents to choose whether or not to use the electric assistance function at any time.
In order to keep subscription and users fees as low as possible while not using taxpayers money the city of Stockholm decided to finance this e-bike sharing network with advertising street furniture. As a result JCDecaux will operate 280 double-sided back-lit 2m2 advertising units and 70 digital 86" units which will display animated advertising content.
Key Figures for the Group: