Paris, 29 June 2017 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that, following a tender process, it has won the 20 year exclusive contract for advertising across the 1,500 bus and tram shelters in Helsinki (population: 636,000).
As part of this contract, JCDecaux Finland, which is the Out-of-Home market leader in Finland, will install 250 digital screens in Helsinki bus and tram shelters, paving the way to create the first national Digital Out-of-Home (OOH) network in Finland. It will cover up to 32 cities where JCDecaux currently operates advertising street furniture, reaching 60% of the Finnish population*.
This digital channel will further enhance other prime DOOH assets operated by JCDecaux Finland, including the Metro with the brand new Lansimetro line, which opens in September 2017.
Key Figures for the Group:
- 2016 revenue: €3,393m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (559,070 advertising panels)
- N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
- N°1 in Europe for billboards (169,860 advertising panels)
- N°1 in outdoor advertising in Europe (721,130 advertising panels)
- N°1 in outdoor advertising in the Asia-Pacific region (219,310 advertising panels)
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- N°1 in outdoor advertising in Latin America (70,680 advertising panels)
- N°1 in outdoor advertising in Africa (29,820 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
- N°1 worldwide for self-service bicycle hire: pioneer in eco-friendly mobility
- 1,117,890 advertising panels in more than 75 countries
- Present in 4,280 cities with more than 10,000 inhabitants
- Daily audience: more than 410 million people
- 13,030 employees