Paris, 19 June 2017 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that following a competitive tender, its wholly-owned subsidiary JCDecaux Advertising (Shanghai) Co., Ltd. has won the contract to install and operate the advertising concession at Guangzhou Baiyun International Airport (GBIA) Terminal 2 and Ground Transportation Centre (GTC). This contract will cover advertising spaces within GBIA Terminal 2 and GTC for 5 to 8 years starting from 1 February, 2018. As part of this strategic contract, it will further expand JCDecaux’s airport media platform in China (currently covering Shanghai, Beijing, Chengdu, Chongqing, Shenyang, Hong Kong and Macau), and consolidate JCDecaux’s leadership in China’s outdoor advertising market.

Together with Beijing and Shanghai, Guangzhou is one of the three integrated gateway cities in China mainland. Located at the heart of the Pearl River Delta, the country’s most dynamic economic zone, it is also the economic, cultural, financial and technological centre of Southern China. In 2016, GBIA registered a passenger traffic of 59.73 million, ranking third in China and fifteenth in the world. To satisfy the rapid growth of passenger throughput, Terminal 2 of GBIA will open in February 2018. Upon completion, Terminal 2 will reach 45 million passenger throughout per year. Meanwhile, a large-scale integrated traffic hub, the GTC, will be built to support this terminal integrating means of transport such as high-speed rail, urban rail, subway, highway and civil aviation.

With GBIA’s priority for Terminal 2 focused around quality while valuing economic efficiency, they considered several factors in the bid evaluation including quality of advertising, resources planning, economic evaluation and passenger experience, with an aim to select the operator with the strongest professional experience and capability to be in GBIA Terminal 2.