11/24/2017 | Street Furniture

JCDecaux renews long-term partnership with Telstra to reinvent the payphone in Australia

Paris, 23 November 2017 – JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its Australian company, JCDecaux Australia has renewed, following a competitive tender, its partnership outdoor advertising agreement with Telstra which is the telecom market leader in Australia, for 15 years.

This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend.

JCDecaux will install 1,800 new payphones with digital advertising screens over the next 2 years, representing the first major payphone redesign refresh since 1987. These state-of-the art payphones will provide not just phone call facilities and Telstra Air Wi-Fi network access, but also real-time public transport information, community polling opportunities, photo booths, mobile phone charging ports, interactive digital art, multilingual and disability services and more.




Key Figures for the Group:



  • 2016 revenue: €3,393m; H1 2017 revenue: €1,641m

  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index

  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes

  • N°1 worldwide in street furniture (559,070 advertising panels)

  • N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)

  • N°1 in Europe for billboards (169,860 advertising panels)

  • N°1 in outdoor advertising in Europe (721,130 advertising panels)

  • N°1 in outdoor advertising in the Asia-Pacific region (219,310 advertising panels)

  • N°1 in outdoor advertising in Latin America (70,680 advertising panels)

  • N°1 in outdoor advertising in Africa (29,820 advertising panels)

  • N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)

  • N°1 worldwide for self-service bicycle hire: pioneer in eco-friendly mobility

  • 1,117,890 advertising panels in more than 75 countries

  • Present in 4,280 cities with more than 10,000 inhabitants

  • Daily audience: more than 410 million people

  • 13,030 employees

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Tel.: +49 30 33899-381
Fax: +49 30 33899-168

presse@wall.de

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