International street furniture provider and outdoor advertiser Wall AG is at present confidently going public with its first generic campaign. Posters and advertisements highlight the potential of out of home advertising and the powerful City Light Poster. Wall AG's campaign is designed to reinforce the current upward trend in the outdoor advertising sector. Among outdoor advertising media, poster advertising scores the highest growth figures. Between January and September 2009, expenses for poster advertising grew by 10.4% compared to the previous year. The share of poster advertising in the advertising market thus rose from 3.7% in 2008 to 4.2% by now.

Wall AG's campaign motif shows a young man in colourful bathing shorts on a beach. On his bronzed chest the tan lines of a water-ski vest are visible. The caption tells: "Bob went water-skiing all summer. Everyone knows now. Posters make known". The campaign underlines the potential of outdoor advertising: By their constant presence in the public space, concise messages that cannot be turned over or switched off reach almost the entire population. This tendency is further increased by the growing mobility of modern societies. Outdoor media which enjoy a huge public acceptance guarantee a comprehensive coverage and high frequencies of exposure, thus creating a powerful advertising impact. A further advantage is their flexible and target group oriented range of application: Local, regional or nationwide outdoor advertising campaigns are easy to coordinate and amplify advertising messages and buying incentives precisely where they are most valuable for the advertising customer.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 mill.; number of employees: 717