From February 11 until Febuary 21, international outdoor advertiser and street furniture provider Wall AG will once more partner the renowned international film festival "Berlinale". The 60th anniversary of the film festival thus coincides with the 10 year jubilee of the company as provider of high quality outdoor advertising spaces during the international event. To celebrate the jubilee, a special poster campaign puts the festival into focus: In the run-up to the festival, advertising displays of Wall AG throughout the city present 130 portraits of famous movie-stars. The first displays were mounted yesterday on Potsdamer Platz.
Under the slogan "Berlinale 2010 – Your Moviemile" Wall AG offers attractive, variously focused jubilee-packages to its advertising customers, to ensure a glamorous appearance during the festival weeks. In the central festival area between Potsdamer Platz and the European Film Market at Martin-Gropius-Bau, the company markets more than 500 advertising spaces with high frequencies of exposure on Berlinale- Boards in eye-catching 18/1 format, on backlit City-Light-Pillars, City-Light-Poster- Showcases and bluespot-Pillars with interactive terminals as well as on Berlinale-Showcases, specially designed for the festival. With its jubilee offers, celebrating the tenth year of its presence at the Berlinale, Wall AG once again presents itself as an innovative, flexible and service-oriented media partner of the international film world.
"The Berlinale does not only demonstrate the amazing versatility of the medium film – it is also a great opportunity for outdoor advertising to draw attention to its very own possibilities and quality." Daniel Wall, Chief Executive Officer of Wall AG, points out. "We are proud to have participated, in the course of the last ten years, in shaping the appearance of the festival in terms of advertising. As a partner, we have contributed to making the Berlinale what it is today: The biggest cultural event in the German capital and an important fair for the international movie industry."
Key-Facts for the Wall-Group