Wall AG enters the advertising year 2010 with an expanded media portfolio. Its range of products and services is distinguished by transparent pricing and market-focussed net structures.

"With an active and customer-oriented marketing we are facing the challenges of the forthcoming year. By restructuring our advertising nets we will be able provide the best possible campaign for every budget. Our focus for 2010 will be the further digitalisation of our advertising spaces", Daniel Wall, Chief Executive Officer of Wall AG, explains.

The novelties in detail:

Digitalisation

A marketing cooperation with ECE flatmedia GmbH enables Wall AG to offer advertising customers digital flatscreens in shopping-centres. In 40 shopping-centres, advertising messages can be communicated via 800 screens directly at the point of sale. The combined booking of flatscreens and poster advertising spaces in Wall's ShoppingNet amplifies the advertising impact on the spot of consumer decision and provides an effective stage for brands and products.

In spring 2010, Wall AG will open its first digital underground station at the prominent transportation hub Berlin-Friedrichstrasse. Equipped with digital City Light Posters and digital City Light Boards (D-CLP and D-CLB) the location will emerge as Germany's first fully digitalised underground station. The comprehensive digitalisation of advertising spaces offers exiting new possibilities for the staging of campaigns. Selective control of screens and beamers allows for example the simultaneous display of different motives of an advertising campaign.

In 2009, Muenster has joined the ranks of Wall's partner cities. The company markets 250 advertising spaces in CLP-format and four in CLB-format in the Westphalian metropolis. In the forthcoming year, a network of 8/1 pillars will add a further 25 backlit advertising spaces to Wall AG's media portfolio in Muenster. In the process of setting up new street furniture and refurbishing existing units, advertising locations will be optimised and expanded. Furthermore, Muenster is going to become Wall AG's seventh bluespot-city: five interactive bluespot-terminals will enhance the attractiveness of the city's public transport, offering citizens and visitors free internet access and a variety of city related information.

Nets

Responding to the increasing importance of outdoor advertising in the media mix of advertising campaigns, Wall AG enhances the flexibility of its advertising nets: From 2010, the booking of small nets of 750 and 1,000 CLP-displays in Berlin as well as nets starting from 300 displays in Duesseldorf will be possible. Wall AG's nationwide ShoppingNet will be expanded by 45 CLP advertising displays. In the German capital eight CLB locations with high frequencies of exposure as well as exclusive CLP locations on the central reservation of Kantstrasse will be added to Wall's ShoppingNet in the affluent city-west.

Pricing

Fixed day rates for fixed nets guarantee a transparent pricing system without additional charges for sub-nets. Essentially, Wall AG has set rates for 2010 moderately and demand-oriented. While rates for backlit City Light-media will rise by 2.7%, the overall rise will only amount to 0.4%. Within Wall AG's AirportNet, rates will be reduced by 36%. At Berlin and Duesseldorf airports, day rates are 25 euros per City Light Poster and 75 euros per City Light Board. A mounting fee of 8.10 euros per poster will be introduced for City Light Boards.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 mill.; number of employees: 717