Today, newly founded distribution company Wall mobiliare GmbH, located in Berlin, starts operation. The company is a 100 per cent subsidiary of Berlin based international outdoor advertiser and street furniture provider Wall AG. Wall mobiliare will be distributing street furniture from its parent company as well as from Italian METALCO S.p.A., one of the world's leading manufacturers of street furniture products. To this end, a cooperation agreement was executed between both companies. With the establishment of Wall mobiliare, Wall AG, the only German outdoor advertiser to run a company owned production plant, is broadening its area of business in the field of modern and innovative high-quality street furniture.

Over 500 products, created by more than 20 renowned architects and designers guarantee for outstanding quality. Creations by leading agencies from Antonio Citterio to Staubach+Kuckertz manifest the new company's claim for outstanding design of highest quality. Wall mobiliare's sales portfolio contains public lavatories, way-finding-systems, dustbins, bicycle racks, benches, bus stop shelters and a large variety of other street furniture products. The range of products spreads from common items to high-end-products – from street bollards to wheelchair accessible City Toilets. Assembling and maintenance services complete the company's portfolio. Target groups are towns and municipalities, architects, project developers and building contractors as well as urban planners and landscape designers. The new company's managing director Robert Nitz has for several years been acting successfully as Wall AG's regional manager for the federal state of Nordrhein-Westfalen. The complete portfolio of products and services is accessible online on www.wall-mobiliare.de. The homepage's product-quick-access provides comfortable and prompt information about design varieties and prices.

"With Wall mobiliare we are entering a new and promising area of business that we are well prepared to conquer", Daniel Wall, Chief Executive Officer of Wall AG, points out. "Since we are experienced in manufacturing made-to-measure street furniture for our partner cities at our company-owned production plant, we are able to react promptly to market demands. Italian street furniture provider METALCO is a strong partner, whose portfolio is an ideal addition to our range of products and services. Due to similar profiles and comparably demanding standards of quality both partners will benefit from powerful synergy effects."

Wall AG's production plant in Velten is one of the most modern Europe-wide. Since 1994 its qualified employees manufacture high-quality, functional and durable street furniture, designed by renowned national and international architects and designers. During each step of the manufacturing-process products are subject to a permanent quality control. Wall AG's philosophy of production, assembling, maintenance and cleaning of street furniture from one single source ensures highest quality and individual solutions for customers.

Italian street furniture provider METALCO, located in Castelminio die Resana, has entered the international market in 1984. Its products are created by renowned designers and architects. Like Wall AG the company owns a state-of-the-art production plant.

Key-Facts for the Wall-Group:

• International street furniture and outdoor advertising company in seven countries and more than 50 metropolises and big cities, i.a. in Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia



• Innovative street furniture with top quality design,
  28 different design lines



• Tailor-made solutions
  created by our own research and development centre



• Premium quality level through own production, maintenance and cleaning service



• Intelligent outdoor advertising on 62,000 highly attractive poster locations, including around 3,500 transport vehicles, such as trams, buses, underground trains and trucks



• High marketing competence through national and international sales teams in 10 sales offices



• National marketing portfolio in Germany: 27 major cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale film festival, bluespot, RollAd on highways and transport media in Berlin incl. all underground stations



• Medium-sized company run by the family as majority owner, sales in 2007: € 152.4 mill., employees: 723