Berlin puts in a final spurt to prepare for the 12th IAAF World Championships in Athletics. Advertising campaigns in all out-of-home formats turn the spotlight on this year's biggest sports event worldwide. To bring their message across, sponsors and partners of the contest draw upon the advertising portfolio of international street furniture provider and outdoor advertiser Wall AG. As a full-line-distributor and single-source service provider Wall AG offers the suitable format for each message. To address target groups individually, a wide scale of advertising media and networks can be combined, thus amplifying the customer's marketing message.

A Germany wide unique and attention-drawing advertising concept is the 'Station Branding' on the Berlin underground. The World Championships' national partner, energy services provider Vattenfall, commissioned the all-round design of Friedrichstrasse underground station. Combining classical advertising media with special formats, the world famous transportation hub was transformed into a sports arena. Large format photographs on tunnel walls point to various aspects of athletics as well as to the sponsor's commitment. The branding of Friedrichstrasse station is supplemented by a special feature: On the doors of 40 trains of underground lines 1 to 4, Vattenfall campaigns for the world championship.

Advertising on or inside means of transportation of Berlin-Brandenburg's public transport reaches about 2.8 million travellers daily. Double-decker busses are the top eye-catchers on the streets of the capital. For these rolling giants Wall developed the Berlin Board which, covering the full height of the vehicle, offers up to 17square metres of advertising space. Automobile manufacturer Toyota, for the fourth time official sponsor of the IAAF World Championships in Athletics, booked 20 Berlin Boards and presents itself together with partner German Postal Service (Deutsche Post AG) under the slogan "Starting for the environment". The capital's public relations and marketing agency Hauptstadt-Marketing- und Wirtschaftsfördergesellschaft Berlin Partner GmbH is as well taking advantage of the eye-catching effects of transit advertising. On behalf of the city of Berlin it has booked car wrap advertising and Traffic Boards on 15 double-deckers, omnibuses and articulated busses. Since May, the championships' mascot 'Berlino' is heading towards the event on this mobile large formats, crossing the lively traffic of the capital's arterial roads and inviting citizens and tourists to "Have a good time!" To get its message noticed, the city's Department of Sanitation chose a classical poster advertising campaign. Under the slogan "That's how winners sweep" the city cleaners announce that they are prepared to keep running tracks tidy. As national partner of the world championships the German postal service Deutsche Post AG has launched a poster campaign featuring three motives which focus on the workaday athletic achievements of its postmen and - women. Berlin's largest newspaper 'B.Z.' covers the athletics contest on daily extra-pages. To bring the world class event to the attention of the whole city, the paper has booked its own poster campaign

Key-Facts for the Wall-Group:

• International street furniture and outdoor advertising company in seven countries and more than 50 metropolises and big cities, i.a. in Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia



• Innovative street furniture with top quality design,
  28 different design lines



• Tailor-made solutions
  created by our own research and development centre



• Premium quality level through own production, maintenance and cleaning service



• Intelligent outdoor advertising on 62,000 highly attractive poster locations, including around 3,500 transport vehicles, such as trams, buses, underground trains and trucks



• High marketing competence through national and international sales teams in 10 sales offices



• National marketing portfolio in Germany: 27 major cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale film festival, bluespot, RollAd on highways and transport media in Berlin incl. all underground stations



• Medium-sized company run by the family as majority owner, sales in 2007: € 152.4 mill., employees: 723