Street furniture – ready, steady, go! To jazz up bus-shelters, information facilities and poster pillars to their heart's content and without prescriptions: This opportunity was given by Wall AG's Düsseldorf branch to creative agencies from the area. Today Wall AG opened its Outdoor-Creative-Exhibition at Jan-Wellem-Platz, in the presence of representatives of the participating agencies. Five agencies – Ogilvy & Mather, HÄSSELBARTH UND FREUNDE, Euro RSCG, COFFEIN and Grey – presented their ideas on advertising media for City Light Posters. Customers ranged from major companies like GlaxoSmithKline or Boehringer Ingelheim Pharma to a local locksmith. Results strikingly illustrate the power of outdoor advertising to surprise, to inspire and to challenge our expectations. "In combining a wealth of ideas with high-quality advertising media, exceptional solutions have emerged. Real eye-catchers have been created, possessing a strong impact upon public space" Stephan von Wrede, managing director of sales & marketing of Wall AG enthusiastically comments. "The exhibition emphasizes the efficiency and creative potential of outdoor advertising. Düsseldorf once again has confirmed its reputation as a creative hotspot." The selected ideas are to be marvelled at on Jan-Wellem-Platz until April 28. 2008. To the participating agencies, the chance of public display has been a special incentive. Not only they were offered an outstanding opportunity to present their ideas to a general public but as well were given the chance to convince potential customers by real-life examples of their creative impact. The Ideas On behalf of Provinzial Versicherung Ogilvy & Mather used a bus shelter to show that a good accident-insurance always makes sense. A meteor penetrating through the roof of the shelter hints to the fact that life is full of unexpected dangers. Coffein agency underlines the importance of robust luggage in their advertisement for Rimowa manufacturers of suitcases. A scrolling CLP-showcase with three posters tells about the astonishing errands of a suitcase. HÄSSELBARTH UND FREUNDE turn a bus-shelter upside down to visualize a trip on the roller coaster Euro-Star. An electronic information facility promotes a "politics of conscious shopping" and calls for support of the "Fair Trade" association which campaigns for worldwide fairness of trade. With the help of scrolling technique the consequences of thoughtless shopping are elucidated. Grey agency turns waiting time into reading time when transforming the poster display of a bus-shelter into an open book on behalf of bookseller and antiquarian Stern-Verlag. A poster pillar changes into a cigarette-end to promote NiQuitin – the nicotine-plaster and lozenge of pharmaceuticals supplier GlaxoSmithKline. The idea realized by Grey agency for local locksmith Schlüsseldienst Fritze is not easily accessible: A pane of glass denies travellers access to a tramway-shelter. Fortunately a sign is placed prominently on the glass, not only asking "locked out?" but also displaying the number of the locksmith's hotline. On behalf of be2 dating-agency Grey plays a psychological trick: If you feel solitary on the single seat which is fixed to the outer wall of the shelter, to find company you may simply put down the internet-address which is indicated on a billboard. With their showcase turned upside down on behalf of Boehringer Ingelheim Pharma, Euro RSCG agency calls upon passers by to rely on Thomapyrin at the first sign of a headache, before the pain turns everything topsy-turvy.