Wall AG and ECE-Group are strengthening their successful long-term cooperation. The extension of contract negotiated between the two firms includes a significant increase of locations for poster showcases in shopping-centres which since 2002 are part of Wall AG's marketing-portfolio. Until the end of 2010, further high-quality City Light Poster advertising spaces will be created in shopping-centres currently under construction, thus widening Wall AG's attractive advertising-nets.

Wall AG's marketing expertise makes the company a sought after advertising partner in the biggest German shopping-centres. In addition to its city nets, outdoor advertiser Wall AG markets about 660 backlit City Light Posters in ECE-Group's more than 40 shopping-centres. Customers are thus given the opportunity to book premium advertising spaces through a nationwide ShoppingNet. Due to the shopping-centres' high frequencies of visitors, advertising units reach up to 9 million people weekly.

"Today, shopping-centres attract large amounts of visitors, because they are places where people feel comfortable to stay. This makes our ShoppingNet a true highlight for advertisers." Daniel Wall, Chief Executive Officer of Wall AG, points out. "In shopping-centres, advertising messages reach maximum effect, since target groups are addressed directly at the point of sale. Through our expanded cooperation with ECE-Group we will continue to offer top locations for first-class campaigns to our customers.

Wall AG's advertising spaces in CLP-format are to be found in Hamburgs' Alstertal Shopping Centre, in Gesundbrunnen-Centre in Berlin, in Munich's Olympia Shopping Centre, and in Leo-Centre in Stuttgart-Leonberg amongst others. With scrolling technique and attractive locations the sophisticated backlit poster showcases of design lines Case and Screen (design: IONDESIGN) are eye-catchers providing for maximum exposure. The free-standing or wall-mounted displays are installed in places with highest frequencies of exposure: in entrance areas, at passages to parking garages, and near pay-stations.

Wall Group: Key-Facts

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities, amongst others Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia

• Innovative street furniture in highest-quality design; 28 different design-lines

• Made to measure solutions provided by in-house research and development unit

• Production, maintenance and cleaning from one single source ensure highest quality standards

• Intelligent outdoor advertising on 54.000 advertising spaces with highest frequencies of exposure, and on 3.110 means of transportation such as tramways, busses, underground trains and trucks

• National and international sales team with 10 sales-offices, providing outstanding marketing expertise

• Marketing-portfolio in Germany: 26 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival, bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations

• Owner operated, medium sized enterprise; majority of shares family owned; turnover 2007: 152, 4 m. euro; number of employees: 691