The first stage of Wall AG's quality initiative on Berlin underground stations has been completed. The specialist for outdoor advertising and street furniture invested about 3 million euros in the modernization of underground advertising spaces. In stations, all showcases in City Light Poster-format were replaced by modern poster showcases of the Intelligent Series (Design: GK Sekkei, Tokyo). A number of of the new backlit showcases are equipped with scrolling technique. Thus Wall AG by now is marketing 1.000 CLP advertising spaces on the capital's most frequented underground stations. "The first stage of our modernisation program was completed according to schedule. This very year we will make Berlin a showcase of modern transit-advertising. The Berlin underground is especially suited for the efficient staging of advertising. Waiting, changing trains, shopping – underground stations are focal points, frequented by hundreds of thousands of people every day. Employing modern advertising media, the new concept of 'Station Branding' makes it possible to convert an underground station into a brand-universe, thus creating substantial attention for brands and products." Stephan von Wrede, managing director of sales & marketing of Wall AG points out.

At highly frequented transportation hubs of the Berlin underground network, Wall AG markets about 1.000 eye-catching CLP-advertising spaces. 1, 4 millions of travellers daily secure an outstanding frequency of exposures. With a total of 3, 4 millions of passengers daily, the public transports network of Berlin-Brandenburg has the highest numbers of travellers of all German networks and ranks with the biggest in Europe. Advertising messages prominently displayed at central transportation hubs like Zoologischer Garten, Potsdamer Platz, Alexanderplatz, Kurfürstendamm and Friedrichstraße guarantee maximum numbers of exposure. Advertising in underground stations thus stands for highest planning predictability in outdoor advertising campaigns. For the second half of the year, Wall AG envisages a new form of electronic outdoor advertisement at three of Berlin's most frequented underground stations. Travellers will be offered an attractive mixture of entertainment, education, interactive facilities, and advertising.