Vis-à-pix and Wall AG received further awards for their interactive realisation of creative campaign "It happens when nobody's looking". The campaign against domestic violence, developed by Amnesty International and Jung von Matt/Spree agency, was awarded the 'Silver Lion' of Cannes Lions International Advertising Festival 2009 as well as the 'Bronze Nail' of the Art Directors Club of Germany.

By combining City Light Poster Showcases provided by Wall AG with a flat screen and a face tracking sensor developed by Vis-à-pix, the technical realisation of the campaign brings about an interaction between the motive on display and the spectator. As passers-by look at a showcase or turn away, the motive changes. When viewers face the showcase, a couple on the screen embraces each other, but when the viewers glance begins to wander, the man hits the women. Thus, by means of the innovative software, passers-by are turned from spectators into participants in the "domestic violence" targeted by the campaign.

"Innovations like face tracking software show the creative potential of outdoor advertising. Interactive campaigns are highlights of the Out-of-Home industry", Daniel Wall, Chief Executive Officer of Wall AG, explains.

The Cannes Lions Festival is one of the most illustrious events of the advertising industry worldwide.

Key-Facts for the Wall-Group:

• International street furniture and outdoor advertising company in seven countries and more than 50 metropolises and big cities, i.a. in Berlin, Boston, Budapest, Düsseldorf, Istanbul and Sofia



• Innovative street furniture with top quality design,
  28 different design lines



• Tailor-made solutions
  created by our own research and development centre



• Premium quality level through own production, maintenance and cleaning service



• Intelligent outdoor advertising on 62,000 highly attractive poster locations, including around 3,500 transport vehicles, such as trams, buses, underground trains and trucks



• High marketing competence through national and international sales teams in 10 sales offices



• National marketing portfolio in Germany: 27 major cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale film festival, bluespot, RollAd on highways and transport media in Berlin incl. all underground stations



• Medium-sized company run by the family as majority owner, sales in 2007: € 152.4 mill., employees: 723