Wall AG raises its stake in trans-marketing GmbH, held since 2007, to a majority. With immediate effect, international street furniture provider and outdoor advertiser Wall takes over another 50 percent of shares from founder and previous majority shareholder Fritz Gruenewalt. Wall AG now holds a stake of more than 75 percent in Germany's number one in flexible truck advertising.

Due to efficient joint sales and marketing efforts of Wall AG and trans-marketing GmbH, the advertising medium RollAd had a successful start into the current year and has clearly surpassed expected turnover figures for the first half of 2010. Only recently, a number of major orders for national campaigns could be secured. Both companies are therefore optimistic about the current business year and the further development of RollAd's market presence. Previous majority shareholder Fritz Gruenewalt named private reasons for the decision to sell a major amount of his shares. On request of Wall AG, he will for the present remain managing director and in the long term support the company as an advising shareholder. Dr. Thomas Rainer, head of International Business of Wall AG, will act as trans-marketing's second managing director.

Fritz Gruenewalt: "I am glad about Wall AG's manifest commitment to the brand RollAd and about the company's readiness to take over responsibility for a successful further development of trans-marketing GmbH."

Daniel Wall, Chief Executive Officer of Wall AG: "We are very happy that Fritz Gruenewalt will stay associated with the company. Both Wall AG and trans-marketing GmbH see the opportunity for further dynamic growth of the medium RollAd."

With innovations like its flexible truck advertising scrolling technique, GPS control or the online portal "RollAd campaign", RollAd sets new standards in the domain of mobile truck advertising. Headed by Fritz Gruenewalt, trans-marketing has since 2003 established RollAd as a national advertising medium on Germany's motorways. The expensive and inflexible permanent advertising on trucks was transformed into an adaptable and attractively priced medium for multiform advertising schemes and campaigns. International brands like Sony, Pepsi, Seat or Michelin already rely on the innovative RollAd advertising.

For the advertising industry, Germany's motorways are a market with an enormous potential. With about 35 million drivers daily using a motorway-net of 12,000 kilometres, RollAd reaches the lucrative target group of commuters and regular drivers. Advertising customers and brands profit from an excellent potential of exposure and a unique transparency in controlling and evaluating national and regional RollAd campaigns. Currently, more than 1,000 rolling advertising spaces on trucks are available.

Key-Facts for the Wall-Group

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance, and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,000 advertising spaces with highest frequencies of exposure, and on around 6,527 means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• turnover 2008: € 114.7 mill.; number of employees: 717