With effect form January 1st 2008, Wall AG has become a member of the German Association of Outdoor advertisers (FAW e. V.). As a member of the association which represents about 45 companies of the Out-of-Home-Media sector, Wall AG will actively participate in shaping the future of outdoor advertising. The association aims at positioning outdoor advertising in inter-media competition. Its activities are focused on generic marketing, media research, press- and public relations, the development of advertising media, and on providing consultancy for its members in economic, technical and legal questions. Wall AG's Chief Executive Officer Daniel Wall will represent the company on the board of FAW. "FAW is a meeting point and a think-tank of outdoor advertising" Stephan von Wrede, managing director of sales and marketing of Wall AG explains, "Through our membership Wall AG can now put questions of importance to the outdoor advertising sector on the agenda, and work out marketing strategies and solutions in collaboration with other members of the association. Especially in the fields of backlit advertising displays, classical poster advertising, transit advertising and last but not least, digital and dialogic outdoor advertising, we aim at putting forward our ideas." Since becoming a full line supplier, outdoor advertising specialist Wall AG focuses on classical poster advertising and the marketing of City Light Posters on large formats. Poster advertising spaces in 4/1 and 18/1 fomat due to their dominant presence guarantee for high exposure and play a key role in nationwide campaigns. Large formats at chosen locations can be be booked selectively in view of specific target groups, thus assuring effective communication of advertising messages. Moreover, large formats are a core element of "Station Branding", which signifies the turning of an underground station into the brand-universe of an advertiser by means of classical as well as innovative advertising-media. As innovative designers of public space, Out-of-Home-Media companies reconcile the wishes of advertisers with the demands of cities and municipalities. Outdoor advertising companies assure that advertisers, artists, agencies and institutions are offered first-rate advertising media at locations which provide high frequencies of exposure. They cooperate with local authorities in charge of urban planning, building and transport to position distinguished street furniture in a modern cityscape. Suppliers of transit advertising work hand in hand with local public transports networks to use busses and trains as advertising media. With Wall AG, one of the big players in German outdoor advertising, amongst its ranks, FAW by now represents more than 90% of the Out-of-Home-Media market.

"We are delighted that Wall AG actively participates in the joint activities of FAW to strengthen our medium in inter-media competition." Thomas Ruhfus, president of FAW asserts.