Today, Wall AG inaugurates its new digital City Light Boards (DCLB) at Duesseldorf airport. The street furniture specialist and outdoor advertiser has installed three DCLB panels at the busy air hub. The DCLBs, which are located in a row along the exit of the airport's departure level, give campaigns an outstanding visibility. Thanks to new LED screens with 8mm pixel pitch and extremely high resolution, they offer a unique and unrivalled image quality and readability of advertising messages.

With 20.8 Million Passengers in 2012 and an average of 590 flights daily, Duesseldorf Airport is the busiest airport of North Rhine-Westphalia. The airport is serving around 57,000 passengers daily, consisting of 40% business- and 60% private travelers. Surveys have shown that both business and private frequent flyers are highly attractive advertising audiences. Both groups not only share above-average income levels but are also open towards innovation, especially new technologies, and distinguish themselves by a distinct sense of quality.

The Wall-DCLBs at Duesseldorf Airport offer maximum flexibility for campaign management. On the basis of weekly or daily booking, content can be managed campaign-specific or up-to-the-minute. Advertisers can either chose a different motive for each day of the week or, with the daily booking option, opt for a sophisticated addressing of target groups by a change of motive that is timed to the minute. Furthermore, with KombiNet Wall offers advertising customers a combined booking option for its analogue and digital advertising spaces at Duesseldorf Airport. All in all, the network consists of 39 City Light Poster displays, ten analogue and three digital City Light Boards.

Daniel Wall, Chief Executive Officer of Wall AG: "Duesseldorf Airport is an extremely attractive advertising location. With its modern infrastructure it is a perfect environment for our state-of-the-art premium advertising displays. We are glad that we can now offer digital City Light Boards to our customers at this location."

Thomas Schnalke, Managing Director of Flughafen Duesseldorf GmbH "Wall AG's new digital City Light Boards are a milestone in the development of digital media within the communication platform Duesseldorf Airport. Thanks to their brilliant technology and their flexible to-the-hour booking schedules, we will be able to place a highly attractive product in the market. With the new DCLBs, Wall AG and Duesseldorf Airport underline their visionary competence in the field of digital media."

Wall AG is marketing partner of Duesseldorf Airport since 2003.

Wall-Group: Key Facts

• International street furniture supplier and outdoor advertiser in Germany and Turkey


• Part of the international JC Decaux cooperation – the number one in outdoor advertising worldwide


• Innovative street furniture in highest quality design; more than 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Single-source production, cleaning and maintenance guarantee highest quality standards


• Intelligent outdoor advertising on more than 94,500 high profile advertising spaces, including 6,587 advertising spaces on means of transportation such as tramways, busses, underground trains and trucks


• Sales division WallDecaux Premium Outdoor Sales with five regional sales-offices in Germany ensures national marketing competence


• Largest national provider of City Light Poster (CLP) format advertising displays in Germany


• Marketing-portfolio in Germany: analogue and digital advertising displays in about 60 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale International Film Festival, Smartphone-App U snap, bluespot, RollAd truck advertising medium, as well as transit advertising in Berlin, including all underground stations


• Number of employees: 1.073 (as at September 30, 2013)