Outdoor advertiser WallDecaux Premium Outdoor Sales introduces a new web presence for its creative department "Innovate". The new website www.walldecaux-innovate.de addresses advertising customers, agencies and creatives alike, offering a comprehensive insight into the potential of innovative special implementations for the outdoor advertising sector. Furthermore, it serves as a source of inspiration for out-of-home submissions to creative awards. Following an extensive relaunch of the existing web presence, users can now access information about more than 400 national, international and digital creative campaigns. The integrated "Outdoor Inspiration" blog and a link to Facebook offer users the opportunity to comment on international campaigns and to share their views about creative implementations. The relaunch was handled by Berlin based agency Mamapapacola Advertising.

Patrick Fischer, Product Manager Innovate at WallDecaux: "WallDecaux is the only national outdoor advertiser in the out-of-home sector to run a web presence exclusively devoted to creative special implementations. On our new website users will not only find a comprehensive pool of Innovate campaigns from 2001 until today, but for the first time ever a presentation of creative digital outdoor implementations."

From wrap advertising on waiting shelters to CLP campaigns with touch or sound modules or fragrance diffusers – the "National" section of the new Innovate website offers manifold examples of out-of-home campaigns from Germany, which target all senses of passers-by or excite the curiosity of spectators through interactive elements. Concise information can be retrieved from the creative-folder which has services, products, prices and technical data ready for easy download. The website's "International" segment focusses on the worldwide creative potential of JCDecaux and visualizes Innovate campaigns from the international network of the largest outdoor advertising specialist in the world. The "Digital" section presents the innovative and unique staging of brand universes in the Berlin underground station Friedrichstrasse, as well as campaigns run on the digital City Light Boards of Wall AG.

The integrated "Outdoor Inspiration" blog and the corresponding Facebook-profile, which already has 5,600 followers, offer users the opportunity to share their views on international creative campaigns. Especially for Innovate campaigns, the viral factor is of crucial importance: Thus, the Mercedes-Benz campaign "Key to Viano", which used passenger's car keys as interactive door openers at Berlin Friedrichstrasse underground station, has counted more than 79,000 views on JCDecaux's English YouTube channel since February 2012. The new Innovate website is conceived as a trigger for inspiration, addressing agencies and creatives and demonstrating the scope of exceptional out-of-home implementations. Especially at international creative awards, innovative outdoor campaigns regularly represent a high percentage of submissions. Thus, at the Cannes Lions 2011, the category "Outdoor Lions" was the second largest segment after the "Press Lions", attracting 16 percent of the 28,800 submissions.

Wall-Group: Key Facts

• International street furniture supplier and outdoor advertiser in Germany and Turkey, in more than 50 metropolises and cities, amongst others in Berlin, Budapest, Duesseldorf and Istanbul


• Part of the international JC Decaux cooperation – the number one in outdoor advertising worldwide


• Innovative street furniture in highest quality design; more than 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Single-source production, cleaning and maintenance guarantee highest quality standards


• Intelligent outdoor advertising on more than 93,100 high profile advertising spaces, including 6,484 advertising spaces on means of transportation such as tramways, busses, underground trains and trucks


• Sales division WallDecaux Premium Outdoor Sales with five regional sales-offices in Germany ensures national marketing competence


• Largest national provider of City Light Poster (CLP) format advertising displays in Germany


• Marketing-portfolio in Germany: analogue and digital advertising displays in 37 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale International Film Festival, Smartphone-App U snap, bluespot, RollAd truck advertising medium, as well as transit advertising in Berlin, including all underground stations


• Number of employees: 764 (as at December 31, 2011)