Successful start for WallDecaux Premium Outdoor Sales: Immediately after the launch of the new distribution-brand under which Wall and JCDecaux Germany will bundle the marketing of their advertising spaces from January 2011 onward, WallDecaux succeeded in gaining Axel Springer AG as a customer. For the years 2011 and 2012, the media corporation will, with its brands BILD, Welt am Sonntag, Welt Kompakt, Berliner Morgenpost and Hamburger Abendblatt, nationwide rely on WallDecaux's high-quality advertising spaces.

Daniel Wall, Chief Executive Officer of Wall AG: "The fact that we have gained Axel Springer as a customer shows our potential as a national marketer of advertising spaces. We are looking forward with enthusiasm to working with one of Germany's biggest media houses" Andreas Prasse, Head of Sales and Marketing of Wall AG, adds: "We are able to convince our customers by our nationwide presence, combining premium locations with high quality advertising media. This is WallDecaux's USP."

Tanja Hackner, Head of General Advertising of BILD publishing group: "Besides print advertising, poster advertising is key in our media-mix. Thus, for the promotion of our strong brands we rely on poster advertising spaces in prime locations nationwide. WallDecaux is a well qualified partner for this task."

WallDecaux could as well convince by its concept of the digital staging of advertising in the public space: In the next year, BILD publishing group will draw the attention of about 47,500 passengers daily at Berlin Friedrichstrasse underground station with a digital campaign. The current headlines from BILD's online presence are presented in real-time as part of the infotainment program shown on the digital advertising panels in the underground station. In July 2010, Wall AG inaugurated Berlin Friedrichstrasse underground station as the first underground station worldwide exclusively equipped with digital advertising media.

Furthermore, WallDecaux Premium Outdoor Sales will from now on act as media partner to the "Goldene Bild der Frau" award.

Wall-Group: Key Facts

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Part of international corporation JCDecaux, number 1 outdoor advertiser in Europe and the Asia-Pacific, number 2 in outdoor advertising worldwide


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,500 advertising spaces with highest frequencies of exposure, among them 6,724 advertising spaces on means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• Turnover 2009: € 102.7 mill.; number of employees: 703