Starting from the business year 2011, Wall AG and JCDecaux Germany GmbH are to bundle their national advertising spaces. To enhance the marketing of their advertising media, the two outdoor advertisers created the new distribution-brand WallDecaux Premium Outdoor Sales. The new business unit will act as a division of Wall AG and thus be located at the headquarters of the Berlin based outdoor advertiser. It will be managed by Andreas Prasse, Wall AG's head of sales and marketing.

On September 30, 2010, the nationwide roadshow of WallDecaux Premium Outdoor Sales starts in Berlin, presenting the new sales structure, advertising networks and media data. Further presentations will take place in Hamburg, Duesseldorf and Frankfurt/Main.

For Daniel Wall, Chief Executive Officer of Wall AG, the launch of the new distribution-brand constitutes a seminal milestone: "We have finally achieved what I, personally, have been dreaming of for a long time. By bundling our advertising spaces we will strengthen our presence nationwide and will be able to offer an attractive national advertising partnership to big advertising customers and chains. It is our overarching goal to significantly increase the share of outdoor advertising in the total national advertising volume. At the moment, we have reached over 4 per cent, with an upward trend. I am convinced that our newly created network and sales structures will help us in winning over new advertising customers."

By merging both companies' sales units, WallDecaux will become Germany's number 1 provider of billboards in City Light Poster format (CLP). With about 38,700 advertising spaces in 36 cities – including all of Germany's million-strong cities like Berlin, Hamburg and Munich – advertising in CLP-format reaches about 23 million people nationwide.

Its increased potential enables WallDecaux to offer for the first time a nationwide CLP-net. The so called GRPNet Germany consists of about 5,500 advertising spaces and covers all partner cities of Wall AG and JCDecaux with more than 100,000 inhabitants. The new national CLP net is adjusted target group specific, taking into account GRP-levels according to town size. Andreas Prasse comments: "We assume an average advertising impact of 1,000 GRPs for the overall network. Hence results the number of advertising spaces in a city. Our target group are all householders above the age of 14. Our basic idea of optimization takes into account the "general advertising noise" which, in a metropolis like Berlin, due to the impact of a wide range of advertising media, is much stronger than in smaller cities."

In its "Year of Innovations" Wall AG does not only strengthen its sales structure, but has also developed new innovative advertising media. By launching Berlin Friedrichstrasse underground station as the first underground station with exclusively digital advertising, the Berlin based outdoor advertiser has vigorously entered the digital age. In the next months, further underground stations will be equipped with digital advertising media. Moreover, for 2011, Wall AG aims at launching digital advertising on public land and property.

More information: WallDecaux

Wall-Group: Key Facts

• International street furniture supplier and outdoor advertiser in six countries and more than 50 cities,
  amongst others Berlin, Budapest, Düsseldorf, Istanbul and Sofia


• Part of international corporation JCDecaux, number 1 outdoor advertiser in Europe and the Asia-Pacific, number 2 in outdoor advertising worldwide


• Innovative street furniture in highest-quality design; 28 different design-lines


• Made to measure solutions provided by in-house research and development unit


• Production, maintenance and cleaning from one single source ensure highest quality standards


• Intelligent outdoor advertising on 65,500 advertising spaces with highest frequencies of exposure, among them 6,724 advertising spaces on means of transportation
  such as tramways, busses, underground trains and trucks


• National and international sales team with 10 sales-offices, providing outstanding marketing expertise


• Marketing-portfolio in Germany: 27 cities, AirportNet, ShoppingNet, Leipzig Central Station, Berlinale Film-Festival,
  bluespot, RollAd on highways, transit advertising in Berlin, including all underground stations


• Turnover 2009: € 102.7 mill.; number of employees: 703