State-of-the-art relaunch of internet presence State-of-the-art when it comes to technique and design – Wall AG's relaunched homepage meets all demands of an up-to-date web presence. The international supplier of street furniture and outdoor advertising has entrusted Art+Com AG, renowned for multi-media interactive solutions, with the development and implementation of a new setup for its web pages. "Wall AG embodies innovative solutions in outdoor advertising. Our company is distinguished by the outstanding quality of its products and services. It is our ambition to act as a trend-setter. Our new homepage reflects the variety of our portfolio of services and advertising media. Its magazine-like structure conveys transparency and is easy to navigate. The result is dynamic and user friendly." Daniel Wall, Chief Executive Officer of Wall AG summarizes. Intuitive menu navigation and a clear organization of content along divisional structures have been the main objectives of the design. The well structured and visually attractive layout of the pages is navigation-friendly and permits targeted search for information. An eye-catching and colourful gallery of city sights invites visitors to explore and test different advertising media 'on location'. The product navigator presents an overview of Wall AG's comprehensive portfolio of advertising media. With the help of motif-testing and a special creative tool advertisers planning a campaign are invited to gain an impression of the possibilities and extensive potential of outdoor advertising. With case studies on its most important national and international partner cities, the company creates transparency concerning its fields of action and presents core information on its activities. Not least, Wall AG's new web presence reflects the company's focus on service. A comfortable quick access allows advertisers, municipal representatives and creative artists to get in touch with contact persons within the company. Principles of Web 2.0 like RSS-Feeds, digital animation or 360°-views were implemented, graphics and source codes optimized to achieve faster loading times and a improved display on different web-browsers. The relaunched homepage is designed according to the criteria of search engine optimization and search engine marketing, so it can quickly be found by customers and business-partners.